TRAINING: How to create a brand?

Within the project ‘Development of Cultural and Creative Industries as part of Sustainable Economic Sector in Montenegro’ on September 24 and 25, a two-day training at the title ‘How to create a brand’ was held, led by Ljiljana Burzan Nikolic, Executive Director of BI Comm. At the interactive training,  cultural and creative creators had the opportunity to learn basic information about the market, how the product acceptance process is going, what the brand and branding strategies are, what it takes to become a brand, what the channels of communication are and how the brand communicates.

You can download the training presentation here: Prezentacija_Kako kreirati brend