The Institute for Entrepreneurship and Economic Development (IPER) conducts a series of trainings in the period September-November 2019 with the aim of improving the business skills of creators in the cultural and creative industries. Check out the details of the first training below.
TOPIC:
How to create a brand
LECTURER:
Ljiljana Burzan Nikolić
TARGET GROUP:
Creators in the cultural and creative industries from the following sectors:
- Museums, libraries and heritage
- Music, visual and performing arts
- Design
- Movie
- Photography
- Architecture
- Computer programs and games
- Electronic media
- Publishing
- Advertising and marketing communications
- Artistic and traditional crafts
TRAINING CONTENT:
- Basic market information
- What is marketing and what are its postulates
- What is a product in the marketing mix
- What is marketing myopia and how to avoid it
- How the product acceptance process is going
- What is and what is not a brand
- What are the branding strategies
- What it takes to make a product a brand
- What is and why emotional branding is important
- What is communication and what are the channels of communication
- How a brand communicates
- What to look for when communicating a brand
TIME:
September 24-25, 2019 from 4:00 pm to 8:00 pm
PLACE:
St. Kralja Nikole 27 a/4 – IV floor, PC Celebic, Podgorica
ATTENDANCE:
Applications should be sent to iper@t-com.me by September 20, 2019 by noon
The number of seats is limited!
The trainings are free and implemented as part of the project ‘Development of Cultural and Creative Industries as Part of a Sustainable Economic Sector in Montenegro’ supported by the UNESCO International Fund for Cultural Diversity.
