The Institute for Entrepreneurship and Economic Development (IPER) conducts a series of trainings in the period September-November 2019 with the aim of improving the business skills of creators in the cultural and creative industries. Check out the details of upcoming training below.

TOPIC:

Digital marketing and promotion on social networks

LECTURER:

Stefan Aleksić

TARGET GROUP:

Creators in the cultural and creative industries from the following sectors:

  • Museums, libraries and heritage
  • Music, visual and performing arts
  • Design
  • Movie
  • Photography
  • Architecture
  • Computer programs and games
  • Electronic media
  • Publishing
  • Advertising and marketing communications
  • Artistic and traditional crafts

TRAINING CONTENT:

  • Relationship between marketing and economics
  • How digital marketing affects the brand and consumers
  • Promote the brand on social networks
  • Creating a strategy for appearing on social networks
  • A way to connect all segments of digital marketing in order to promote and recognize the brand

TIME:

November 12 and 13, 2019 from 4:00 pm to 8:00 pm

PLACE:

St. Kralja Nikole 27 a/4 – IV floor, PC Celebic, Podgorica

ATTENDANCE:

Applications should be sent to iper@t-com.me by November 08, 2019 by 12h.

The number of seats is limited!

The trainings are implemented as part of the project ‘Development of Cultural and Creative Industries as Part of a Sustainable Economic Sector in Montenegro’ supported by the UNESCO International Fund for Cultural Diversity.