One of the most important global car brands from today in Montenegro is shooting an advertisement, which is the result of VR Montenegro program, behind which is the production company Artikulacija, which is supported by the program of the Ministry of Culture Creative Montenegro.

Today’s recording was also attended by the first man in the department, Aleksandar Bogdanovic.

‘From the very beginning, we believed in the VR Montenegro project, which we recognized as a remarkable idea of Artikulacija production – and just a few months was enough to see the first concrete benefits. We can all benefit from such projects, especially Montenegro as a destination’, said Minister Bogdanovic.

Looking forward to the success of Artikulacija company, the Minister announced another competition under the Creative Montenegro program, utilizing the opportunity to once again invite artists who have ideas in the field of creative industries to apply.

‘When we applied for the program, our goal was to return the money invested by the state of Montenegro through the competition very quickly and I think we are already on the right track’, said the owner of the production company Artikulacija. For him, this event is a confirmation that the Creative Montenegro program is based on a realistic basis. Production service stands out as a potential not only for Montenegrin cinemas, but for the country as a whole, citing Croatia as a good example, which has become more than a prestigious tourist destination by shooting ‘Game of Thrones’ or ‘Star Wars’.

The commercial will take several days to shoot in six locations in Montenegro.

Not only is it the first time that our country has been selected to capture the pages of a reputable global client, but all sites have been selected VR technology intermediaries, without prior visits.