The Institute for Entrepreneurship and Economic Development (IPER) conducts a series of trainings in the period September-November 2019 with the aim of improving the business skills of creators in the cultural and creative industries. Check out the details of the third training below.
TOPIC:
Sales skills, negotiation power and customer psychology
LECTURER:
Marko Mihailović
TARGET GROUP:
Creators in the cultural and creative industries from the following sectors:
- Museums, libraries and heritage
- Music, visual and performing arts
- Design
- Movie
- Photography
- Architecture
- Computer programs and games
- Electronic media
- Publishing
- Advertising and marketing communications
- Artistic and traditional crafts
TRAINING CONTENT:
- What mistakes do we make in accessing the cultural goods market and how not to make them in the marketing of cultural products?
- How to reach the target audience to whom we sell the product?
- What mistakes do we make when thinking about the customer?
- How to negotiate a price?
- How do you develop your culture product into a brand?
- What market opportunities we do not observe, but they exist
TIME:
October 8 and 9, 2019 from 4:00 pm to 8:00 pm
PLACE:
St. Kralja Nikole 27 a/4 – IV floor, PC Celebic, Podgorica
ATTENDANCE:
Applications should be sent to iper@t-com.me by October 04, 2019 by 12h.
The number of seats is limited!
The trainings are implemented as part of the project ‘Development of Cultural and Creative Industries as Part of a Sustainable Economic Sector in Montenegro’ supported by the UNESCO International Fund for Cultural Diversity.
