The Institute for Entrepreneurship and Economic Development (IPER) conducts a series of trainings in the period September-November 2019 with the aim of improving the business skills of creators in the cultural and creative industries. Check out the details of upcoming training below.
TOPIC:
Digital marketing and promotion on social networks
LECTURER:
Stefan Aleksić
TARGET GROUP:
Creators in the cultural and creative industries from the following sectors:
- Museums, libraries and heritage
- Music, visual and performing arts
- Design
- Movie
- Photography
- Architecture
- Computer programs and games
- Electronic media
- Publishing
- Advertising and marketing communications
- Artistic and traditional crafts
TRAINING CONTENT:
- Relationship between marketing and economics
- How digital marketing affects the brand and consumers
- Promote the brand on social networks
- Creating a strategy for appearing on social networks
- A way to connect all segments of digital marketing in order to promote and recognize the brand
TIME:
November 12 and 13, 2019 from 4:00 pm to 8:00 pm
PLACE:
St. Kralja Nikole 27 a/4 – IV floor, PC Celebic, Podgorica
ATTENDANCE:
Applications should be sent to iper@t-com.me by November 08, 2019 by 12h.
The number of seats is limited!
The trainings are implemented as part of the project ‘Development of Cultural and Creative Industries as Part of a Sustainable Economic Sector in Montenegro’ supported by the UNESCO International Fund for Cultural Diversity.
